Branding
Creation of the brand as an idea (brand essence)
Creation of the attribute of the brand
Creation of the brand conceptà
Creation of brand communications
Creation of new communication channels of the brand
Performing of marketing research and strategic planning.
Creativity
Creation of the name as a phonetic element of the brand (naming)
Creation of the creative strategy of the brand – its images and trade characters through which brand communications will be transmitted
Development of image concepts
Development of advertising concept
Creation of the slogan as a brand communication
Design
Creation of the trademark and logotype as visual identification of the brand
Creation of designs of packaging of goods as brand communication
Development of visual corporate identification
Development of advertising materials
Creation of bulky editions
Further communications (goods and packaging, advertisement, PR and sponsorship etc.) in the frames of unique communication strategy lead to the building of the brand in the consumer’s mind as a long-term differentiated image |
